In this golden age of virtual collaboration, conference calls might seem like an antiquated mode of communication. But we are social animals and we can talk about collective intelligence in the right direction. In a startup environment, you need to move fast and quickly push past complex situations. Collective intelligence will help deploy the best approach towards an important potential customer or a decision with high-stakes. While we will agree to a minimum, they can be extremely valuable.
Because time is of the essence, give a time-frame for your call. A conference call of under thirty minutes has the double effect of creating urgency and lowering the required time commitment. Nobody wants to block two hours for a call.
Do you need more people’s expertise at once? Keep the number of participants to those who are truly relevant to the call. Nobody likes to be invited to a meeting they will not directly benefit from. Also, many people try to cover everything in a call, a common mistake. Focus on the trees and the forest. Break up the work into smaller discussions.
Know where you’re going. Set objectives and if possible, define one main question statement. Send out an agenda ahead of time, outlining what topics need to be discussed along with the scheduling invitation.
Just like in every other life situation, you will encounter different personalities. Conference calls can be nerve-wracking for introvert
Involve all parties to a person in charge of an issue You can also organize a round of feedback questions.
Let participants know what their role is in the agenda, so they are mentally prepared with a structured argument. This gives a chance for everyone to speak up, you never know where a good idea can come from.
Those who have experienced disastrous conference calls will remember the awkwardness of technical glitches and background noise. Master the technology prior to the day, plan & test for technical issues. Disturbing sounds around one participant can affect the whole call, remember to use the mute button when passively listening. Obviously, remember to unmute your microphone when it is your turn to speak up.
If this is a high-stakes call involving a potential customer, an important pitch, have a run to a colleague to ensure connection, headphones and microphone are working on your side.
Finally, make things easy for everyone by choosing a service that does not require a complex plug-in installation and works for both PC and Mac.
It is best to have a document on which to base your discussion. Use a cloud-based file sharing platform, but check that everyone is familiar with it. In the case of a slide presentation make sure that each section is clearly labeled and used. Share the document ahead of time so everyone has a chance to go ahead. A word of advice: turn off editing rights and use read-only feature during the call.
If you prefer a screen sharing application, make sure your call participants are comfortable with this tool ahead of time.
You can be sure of meeting the turn of social chit chat, so can conference calls. Politely steer the conversation back to its main topic by referring back to the agenda. If the conversation drifts off, suggest a separate call to address the particular issue.
As the person who has initiated the call, it is your responsibility to stay within the time frame and make sure all topics are covered. This can be a real challenge when working with passionate people!
Once the allocated time is up, summarize the main points. Allow a few minutes to make sure everyone understands their next actions, deadlines, and any questions or doubts. If you have to leave the call before the rest of the group, let them know how to deal with unresolved points
Finally, a good tip is to always give a positive note and thank everyone for their commitment.
To keep ideas fresh in everyone’s minds, you need to follow-up your email or your chosen collaboration tool. Avoid confusion by using the same vocabulary and talking points.
It is easy to lose track of everyone’s progress so it’s all tasks and deliverables ahead in a document. Project management tools like Trello and Asana give a clear view of everyone’s responsibilities and progress.
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We’re social animals and we should let technology do the legwork so we can do what we do best!